First of all, does every little girl want to be "like mommy" (defined here as wearing makeup and clothes), or do we just really want little girls to want to be "like mommy?" Sorta like we want them to spend their childhoods daydreaming about their wedding day and "being a mommy"... Second, note that being "baby-faced" enhances your shot at being a "superstar," and that being a superstar is something to aspire to. Third, what's the "magical age" for botox for children? How about never? Fourth, a quote from someone who's too young to have either wrinkles or boobs:
I check every night for wrinkles, when I see some I want more injections. They used to hurt, but now I don't cry that much. I also want a boob and nose job soon, so that I can be a star.Finally, as the commenters in the video note, it's ridiculous that this girl (and her mother) think that boob jobs and botox will make you a star. But why wouldn't they think that?
Obviously the mom in this situation has some serious issues and she's placing a lot of crap on her daughter's very young shoulders. But just pointing at this mother with horror and disgust is a bit misleading and ultimately unhelpful. She's a product of our culture*, and if you've looked at celebrity culture lately, this is what makes a superstar, and it's never too early to start. It's reasonable for anyone who's uncritical and enamored of the celebrity dynamic and totally inundated by the messages that stream from popular media 24 hours a day to reach this conclusion. The more interesting questions are:
- how do you help people become more critical in their consumption of popular media?
- how do you go about making real changes in the steady stream of implicit messages about beauty and personal worth that are embedded in almost all of the media that we consume?
*A non-reflective, irresponsible product of our culture, of course, but still...
ETA: And I should say it's not just media and products that are aimed at adults either. This article highlights some really good examples of problematic marketing to